Case study
The Interior CAD Guy
Client
Sean Kelleher, Freelance Interior CAD Technician
Services
Branding, visual identity, icons, photography, copy and website creation
Collaboration
Charlotte Young, Hannah Dossary and Lauren Psyk
"
Charlotte, Hannah & Lauren were a terrific trilogy – my website looks awesome! Using multiple creative talents with their own specialisms all in the same space was really powerful, especially when they have a close knit working relationship. You can really tell the difference, it’s got a real edge.
- Sean Kelleher, The Interior CAD Guy
"
Overview
Sean had recently changed his business name to reflect exactly what he does. Always known as 'The Interior CAD Guy' he shifted away from using his own name to a business name. After initially speaking to Hannah about updating his website, she suggested that he needed to do some brand exploration before updating his online portfolio and that's when I came onboard.
Icons
To complete my part of the project I created a set of icons for each of his portfolio in a style that complimented the visual identity - bold line work with splashes of colour.
These icons were then animated by Sean's partner (along with some of the other brand assets), which really has bought them to life on the Interior CAD Guy website.
Animated by: Video Editor Chris
"
It's been an absolute pleasure working with Charlotte. She understood exactly what I was looking for in my rebrand from the off and hit the nail on the head first time without the need for any amendments. I absolutely love the final outcome. The process was smooth and organised with all deliverables issued clearly and on-time. I would highly recommend Charlotte to any other freelance creatives like me that want to get their personality woven into the brand of their business.
"
Copy and photography
Lauren worked on Sean's website copy and photography and in Sean’s brand photos, she captured his work, as well as a sense of his personality. Lauren also made sure to include one of his new brand colours - the lovely vibrant blue! They headed to The Projects for some indoor shots, and then out and about around Brighton.
Since buildings and architecture are a key theme of Sean’s work, Lauren included one of Brighton’s most beautiful buildings, the iconic Brighton Dome.
The result
By working with myself, Lauren and Hannah, Sean ended up with a really cohesive and powerful brand, photography and website that showcases his work in a bold and creative way. He now has a brand and website that allows him to confidently market himself to his client base - so much so that he is continually fully booked!